Rios Marketing is led by Maria Cristina Rios, a recognized marketing leader specializing in retail, multicultural and event marketing. Her experience includes every aspect of promotional strategy from creative to media, including digital and social media, demand generation, public relations, and content strategy. She’s adept in building data-driven strategies and brokering key partnerships to increase customer loyalty. Maria Cristina brings a wealth of experience having worked at Fortune 500 companies with considerable retail footprints. She began her career in Houston, TX, at Foley’s, a May Company department store, and-after various organizational changes-landed at the Macy’s New York headquarters. In 2017, Comcast brought her to Philadelphia to lead the multicultural and event strategy for its 500+ Xfinity stores.